About

Main bio

I'm Nico a product designer in London who makes complex systems sense.

I'm Nico a product designer in London who makes complex systems sense.

I'm Nico a product designer in London who makes complex systems sense.

Born in Ukraine. Took the scenic route through Paris. Now based in London. I design products for hard problems — fintech, DeFi, enterprise SaaS, and other places where the logic gets messy fast. I’ve worked with tiny teams, led a team of four designers, shipped protocols on mainnet, and designed enterprise tools used by Fortune 500 retailers. Different domains, same job underneath: understand the system, ask better questions, work closely with engineers, and make the thing usable enough to survive real people.

Outside work: training my Belgian Malinois, riding motorcycles, taking photos, planning the next trip, and going too deep into DeFi arbitrage and trading.

Currently open to Senior, Lead, or Staff roles in fintech, AI, or enterprise SaaS. 8+ years across the messy parts of the industry. If you're building something where the logic gets messy — let's talk.

a man (it's me)
my dog

Nico

HOW I WORK

Understand first, simplify later

It's tempting to simplify a problem before fully understanding it. I try not to. With DeFi, enterprise workflows, and on-chain logic, complexity is the context — my job is to make it navigable, not invisible.

think first, draw later.
no perfect world here!

Constrained, not unsophisticated

Enterprise users operate under pressure, inside legacy systems, with real consequences for mistakes. I design for that reality, not a frictionless ideal. Making smart decisions with imperfect information — that's the job.

Bridge, not translator

The best work sits between what engineers build, what users need, and where the business is losing time. Holding all three at once is the harder version of design. That gap is where it matters most.

we, not me.
timing is the skill.

Ship it. Then make it right.

I've launched on mainnet with 72 hours to go and iterated post-launch. I've also pushed back when the stakes were too high to rush. Both calls were right at the time. Knowing which moment you're in — that's the skill.

oh my

Let's Talk

Saving the world is on the roadmap. Your product is in the next sprint.

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Nicoooo

Open to Senior, Lead, or Staff roles in fintech, AI, or enterprise SaaS. Also happy to talk if you're building something complex and need a second opinion.

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